Unordinary: Our New Brand Philosophy

They say people remember the stories that break with the expected. They remember the voices that shout when all others whisper. Today, we’re excited to reveal not just a new look — but a new identity, a new promise: we are Unordinary, because ordinary doesn’t get remembered.

Why Rebrand? Why Now?

Markets are noisier than ever. Algorithms favour what’s new. Audiences have shorter attention spans. In this environment:

Brands that play it safe blend in.
Messages that try to appeal to everyone appeal to no one.
Design that tries to be “nice for all” ends up forgettable.

Research backs this up:

Brands which adopt bold, differentiated identities generally see higher brand recall and recognition, especially in crowded categories. Case studies like Old Spice demonstrate major gains when a legacy brand shifts toward boldness and personality.
In one report, CPG (consumer packaged goods) brands that distinguished themselves with edgy visuals and unique voice increased social media engagement by hundreds of percent versus generic counterparts.

So we asked ourselves: what do we want people to feel when they first see us? What do we want them to remember one week later? If the answer isn’t “unordinary,” we’re not doing it right.

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What “Unordinary” Means for Us

“Unordinary” is not just a tagline. It’s a lens for everything we do. It means:

Defying the expected
We don’t follow the trends just to follow them. We ask: “What’s already been done?” Then we ask: “How can we flip it?”
Authentic voice
Bold communication only works if there’s a truth behind it. We don’t shout for shouting’s sake — we speak from our values, our insight, our commitment to impact.
Design with guts
Visually, we commit to ideas that arrest attention — unexpected color palettes, daring typography, layouts that take risks.
Message with purpose
Every campaign, every piece of content, every interaction — it must earn its place. If it doesn’t surprise or provoke or delight, we rethink it.
Memorable experiences
It’s not enough to see us. We want people to remember us. To talk about us. To choose us when they want something that’s not ordinary.

Our Slogan: “Ordinary Doesn’t Get Remembered”

Why this slogan? Because it reminds us — and our clients — of what’s at stake.

Ordinary is safe. Comfortable. Invisible.
Unordinary is risky. Unpredictable. Visible.

The history of great brands shows that visibility, memorability, and emotional resonance are what build long-term trust, loyalty, and growth. A campaign that is just “safe” may avoid controversy, but it rarely earns admiration, shares, or deep connection.

What This Rebrand Looks Like

To make this philosophy real, we’ve reworked:

Visual identity — more striking contrasts, typographic boldness, less ornamentation for its own sake.
Voice & tone — sharper, more confident. We use language that stakes a claim, not hedges.
Client approach — we ask tougher questions. We push back when safe solutions are the easy ones. We co-create rather than merely fulfill.

What Clients Can Expect

From here on out, working with us means you get:

Creative ideas that aren’t “safe”, but earned.
Messaging that cuts through — different enough to be noticed, relevant enough to be valued.
Visuals & strategies that carry boldness in both concept and execution.
Greater memorability: more shareability, more conversations sparked, more loyalty built.

The Cost & The Reward

Yes, being unordinary isn’t risk-free. It demands courage, consistency, and sometimes being misunderstood at first. But the numbers show the upside:

Brands that diverge from norms often enjoy significantly higher engagement rates compared to industry averages. (See Old Spice, Dollar Shave Club, etc.)
Long-term ROI improves when brand recognition increases — people pay premiums for brands they remember and feel aligned with.
Differentiation reduces the cost of “noise”: less budget wasted trying to speak over everyone else, because you’re not trying to mimic them.

Conclusion

Our rebrand to an Unordinary agency is more than cosmetic. It’s a commitment. Because we believe that:

Ordinary doesn’t get remembered.

We believe in ideas that surprise, in voices that dare, in design that disrupts, in strategy that refuses to fade into the background.

If you want your brand to be seen. To be talked about. To last — then let’s make it Unordinary together.